3 Reasons Big Ticket Products are the Easiest Way to Make Money Online

 by Jennifer Herndon

in Business / ECommerce    (submitted 2009-01-07)

When I first started my internet marketing career, I was afraid to ask people to buy from me. You can imagine the success I had. I promoted a $100 and a $1000 package for my first affiliate marketing company. Looking back, I realize that I promoted the $1000 package in a way that almost guaranteed no one would buy it. I thought it would be easier to get a lot of sales if I encouraged the $100 package.

I didn't succeed as an affiliate for a long time with that company due to my flawed mentality. Experience has taught me that it's easier to make money online with a big ticket product. There are three reasons that make promoting a big ticket product the best way to make money online.

First, big ticket items attract more serious buyers. It's not hard to find someone who will download your $27 Ebook. But way too many of them will ask for refunds. Way too many of them will never read it. Some of them will even blame you when it "doesn't work," whatever that means.

Why do you care about these things? Because these customers are little more than a time-consuming nuisance. In contrast, serious buyers will become serious affiliates for you. If you are in a two-tier affiliate program (and you should be), your buyers become your affiliates. You make money from their efforts in promoting the product. Having a group of low dollar buyers that aren't serious will result in a group of affiliates that do nothing.

Second, the easiest way to make money online is to develop repeat customers. Because your big ticket buyers are more serious, they are also more likely to be repeat customers. They will use your product, recognize its value, and be responsive to your future offers.

Third, it's easier to make money online with big ticket products because it's easier to turn a profit with such products. This is true no matter how you are generating leads. Let's say you spend $100 on pay-per-click. From this campaign, 5 people buy your $27 Ebook. Because each lead cost you $20, you're left with a less than impressive $7 profit. At this rate, it will take you a LONG time to make real money online.

In contrast, you wouldn't bat an eye at paying $20 for a lead that purchased your $1000 product. And remember, as a bonus, this will likely be a smart buyer who will make you money as your affiliate and/or become a repeat customer.

For these reasons, if you want to make real money online, choose a big ticket item to promote. It still works. It doesn't mean you'll wake up rich overnight. But if you want the fastest and easiest way to make money online, go big, and your bank account will go big with you.

About the Author

Jennifer Herndon works from home with her kids. She has been a home business consultant for over 11 years. Read Jennifer's Work at Home Millionaire Journey blog athttp://www.JenniferHerndon.com. After years of searching, Jennifer discovered a ground-breaking system that allows even the newest marketer to create a massive online business. Learn more by claiming your free report athttp://www.InfiniteIncomeSecrets.com